

The backbone of our platform is our unique audience-centric approach to technology that enables us to understand user behavior across multiple advertising campaigns. Our systems help identify how users behave and interact online across campaigns." This is different from the typical banner-centric approach to ad measurement that usually measures "which banner is viewed," "which banner gets clicked," and "what is the total number of views and/or clicks." UniQlick currently has a pool of over 100 million anonymous unique user I.D.'s.
For brands who utilize third-party ad tracking and website analytic technology, we use our technology to supplement your reports. We track campaigns with no duplication, identify what other websites have been visited, identify what other banner ads (in other campaigns) viewed, and relevant search engine keywords.
In addition to comprehensive data, our platform includes an optimization program that prepares spot plans based on historical performance (during planning stage) and live data (adjust spot plans according to hourly UniQlick data once campaigns begin).

